Cristiano Ronaldo made waves on the 2021 Euros with a small, however important, transfer off the pitch.
And it could have price Coca-Cola $4 billion.
What did Ronaldo do? It wasn’t a lot, however when he sat down for an interview session Monday, a day earlier than Portugal’s 3-0 victory over Hungary, there have been two bottles of Coca-Cola on show in entrance of him. Ronaldo elected to maneuver the bottles after which mentioned, “Agua,” earlier than grabbing a bottle of water.
Extremely, that one small transfer despatched The Coca-Cola Firm’s inventory right into a mini-freefall. It went down 1.6 p.c, to $55.22 per share, shortly after the gesture. ESPN reported the corporate’s market worth dropped from $242 billion to $238 billion. The corporate’s share value on the shut of buying and selling Wednesday was $54.67.
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That drop in worth could solely be non permanent, but it surely’s wonderful that Ronaldo’s transfer had that a lot of an influence.
Coca-Cola is among the primary sponsors of UEFA’s Euro 2020 event, however a event spokesperson defended Ronaldo, saying that everybody “is entitled to their drink preferences.”
Ronaldo wasn’t the one participant to maneuver a pre-stationed beverage forward of his media availability. France’s Paul Pogba did the identical factor after France beat Germany 1-0 on Tuesday. The one distinction was that he moved a bottle of Heineken, which had been stationed in entrance of him.
Pogba is a working towards Muslim and would not drink alcohol, in order that explains why he wished the beer bottle eliminated.
Not like Coca-Cola, Heineken’s value per share did not decline after Pogba’s transfer. As an alternative, it stayed largely stage earlier than closing up 0.3 p.c Wednesday at $59.93 per share.